Key Responsibilities: Develop a comprehensive direct sales strategy to maximize sales opportunities. Define the approach for the overall acquisition of new to bank customers, drive deposit mobilization, customer digitalization & account retention. Map the market and customers according to their needs, coordinate campaigns and execute territory sales plans Develop, plan and coordinate sales activations and promotions and incentives to meet business goals and objectives. Monitor & identify emerging markets trends and leverage them for sales opportunities Ensure optimal sales team staffing and pipeline management Oversee and direct performance of the sales team by monitoring DSR performance, setting SMART KPIS, counsel and advise to ensure compatibility, maximum effectiveness and continued growth on a constant basis. Prepare, analyze and maintain records of individual and group sales and performance activities relative to business goals and objectives. Motivate team to achieve sales and compliance results by educating sales professionals in sales planning tactics to support their customer’s business success Address DSR issues/performance issues in accordance with Bank policy. Prevent fraudulent/risky accounts entry into the system Provide timely feedback for improvements in product features and processes Provide input on sales incentive structure to drive the right performance culture within the Bank overall culture Develop direct sales operating manual Other duties and responsibilities as assigned. Qualifications and Experience: Bachelor’s degree in any field At lease 2-3 years’ experience in managing clients Excellent interpersonal skills Excellent communication and presentation skills Managerial Competencies required for this role Team Management – Ability to make the team more successful by demonstrating total commitment to team goals and values Performance management- Ability to set appropriate targets and work towards achieving these targets to meet the overall strategy of the Bank. Decision making- Ability to make decisions by assessing the importance, urgency and risk associated with each situation and taking actions which are timely and in the best interest of the Bank
• Develop a comprehensive direct sales strategy to maximize sales opportunities. • Define the approach for the overall acquisition of new to bank customers, drive deposit mobilization, customer digitalization & account retention. • Map the market and customers according to their needs, coordinate campaigns and execute territory sales plans • Develop, plan and coordinate sales activations and promotions and incentives to meet business goals and objectives. • Monitor & identify emerging markets trends and leverage them for sales opportunities • Ensure optimal sales team staffing and pipeline management • Oversee and direct performance of the sales team by monitoring DSR performance, setting SMART KPIS, counsel and advise to ensure compatibility, maximum effectiveness and continued growth on a constant basis. • Prepare, analyze and maintain records of individual and group sales and performance activities relative to business goals and objectives. • Motivate team to achieve sales and compliance results by educating sales professionals in sales planning tactics to support their customer’s business success • Address DSR issues/performance issues in accordance with Bank policy. • Prevent fraudulent/risky accounts entry into the system • Provide timely feedback for improvements in product features and processes • Provide input on sales incentive structure to drive the right performance culture within the Bank overall culture • Develop direct sales operating manual • Other duties and responsibilities as assigned.
Posted
September 19th, 2026
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Company
Gulf African Bank
Location
Kenya
Deadline
October 19th, 2026
in 12 days