DIGITAL MARKETING MANAGER

This role is ideal for a hands-on digital marketing leader with strong E-Commerce and digital sales experience, preferably gained within the Telco or retail sector. KEY RESPONSIBILITIES Develop and execute the company's overall digital marketing strategy in line with business and revenue objectives.Lead digital initiatives focused on brand awareness, customer acquisition, lead generation, conversion and revenue growth.Plan, execute, manage and optimize campaigns across social media, search engines, email marketing, websites and other digital platforms.Develop and implement an effective content, social media and digital sales strategy.Oversee the company's digital brand presence and ensure consistent brand messaging across all digital channels.Monitor and analyze website, campaign and digital sales performance using relevant analytics and reporting tools.Track and report on key KPIs including website traffic, leads, conversion rates, customer acquisition costs, sales and ROI.Manage and optimize the digital marketing budget to achieve maximum return on investment.Lead, mentor and manage the digital marketing team, setting clear targets and ensuring accountability and performance.Work closely with Sales, Commercial and Management teams to align digital marketing initiatives with sales and revenue targets.Oversee the company's website, online reputation and overall digital customer experience.Conduct market research and monitor competitor activity, consumer behavior, market trends and emerging digital opportunities.Prepare regular digital marketing performance reports and provide strategic recommendations to management.Identify new opportunities for E-Commerce growth, digital customer acquisition and online revenue generation. REQUIREMENTS Bachelor's Degree in Marketing, Digital Marketing, Business, Communications or a related field.Professional certification or training in Digital Marketing is an added advantage.2–3 years' experience in E-Commerce and digital sales.Experience in retail or telecommunications (Telco) is highly preferred.Exposure to brand management.Proven experience in leading and managing a digital marketing team.Strong understanding of digital marketing channels, customer acquisition and online conversion.Strong analytical skills with the ability to interpret digital performance data and translate insights into business decisions.Commercially minded with a strong understanding of sales, revenue and ROI.Excellent leadership, communication and stakeholder management skills.Highly self-motivated, detail-oriented and results-driven.

• Develop and execute the company's overall digital marketing strategy in line with business and revenue objectives. • Lead digital initiatives focused on brand awareness, customer acquisition, lead generation, conversion and revenue growth. • Plan, execute, manage and optimize campaigns across social media, search engines, email marketing, websites and other digital platforms. • Develop and implement an effective content, social media and digital sales strategy. • Oversee the company's digital brand presence and ensure consistent brand messaging across all digital channels. • Monitor and analyze website, campaign and digital sales performance using relevant analytics and reporting tools. • Track and report on key KPIs including website traffic, leads, conversion rates, customer acquisition costs, sales and ROI. • Manage and optimize the digital marketing budget to achieve maximum return on investment. • Lead, mentor and manage the digital marketing team, setting clear targets and ensuring accountability and performance. • Work closely with Sales, Commercial and Management teams to align digital marketing initiatives with sales and revenue targets. • Oversee the company's website, online reputation and overall digital customer experience. • Conduct market research and monitor competitor activity, consumer behavior, market trends and emerging digital opportunities. • Prepare regular digital marketing performance reports and provide strategic recommendations to management. • Identify new opportunities for E-Commerce growth, digital customer acquisition and online revenue generation. • Bachelor's Degree in Marketing, Digital Marketing, Business, Communications or a related field.