Membership & Marketing Officer

Role and Responsibilities: Work with the CEO to develop and implement membership recruitment strategies. Deliver an excellent level of service to members, ensuring well-informed and prompt responses to membership enquiries, cost efficiency and Member Database system efficiency. Lead the marketing function and identify, analyze, and implement new business growth opportunities. Implement the Club’s marketing vision and strategy in line with the strategic plan. Conduct market intelligence exercises to benchmark the Club’s services/products against competitors. Implement marketing, advertising and promotional tasks and carry out effective management of the marketing, advertising and promotional activities of the Club. Onboarding sponsorships and strategic partners for the Club’s various sections and activities. Driving revenue growth extensively. Developing and managing the annual events calendar while securing sponsorships. Enhancing the Club’s brand visibility and market presence through strategic marketing, partnerships, and promotional initiatives. Generate and implement new product development plans including revamping Branded Club merchandise and souvenirs. Promote Events: Collaborate with others to create promotional materials for events, such as flyers and posters. Send out e-invites, invoices, reminders, and follow up on event payments. Develop a thorough knowledge of the member database system. Ensure effective communication of weekly/monthly events to members. Manage social media: Create and maintain social media accounts and post engaging content. Ensure that the quality and content of the quarterly newsletter are consistent, exciting and engaging. Any other duties as may be reasonably expected, and which are commensurate with the level of the post. Required Skills: Exceptional leadership and a clear sense of direction. Detail-oriented and capable of delivering high-quality outputs. Excellent interpersonal skills to build strong rapport with others. Ability to effectively communicate timelines and project progress with both internal and external management. A start-up personality: entrepreneurial, ambitious, independent, detail oriented, proactive, flexible, and resilient. Excellent problem-solving and analytical ability in cross-functional and multi-cultural environments; able to define problems, collect relevant data, extract meaning and draw valid conclusions. Proven ability to work as part of a management team to develop and implement strategy in a member’s club will be an added advantage. Practical experience in the application of digital marketing and social media as part of integrated marketing campaigns. Experience in managing budgets effectively, financial reporting, and setting up effective customer metrics and business processes. Qualifications and Education Requirements Bachelor’s degree in marketing or related field. Professional marketing and or sales qualification such as CIM is an added advantage 3- 5 years of relevant experience in a marketing/membership engagement role. Preferred Skills Experience with social media management and content creation. Knowledge of SEO and digital marketing best practices. Understanding of Membership Based Marketing Strategies. A creative design mindset.

• Work with the CEO to develop and implement membership recruitment strategies. • Deliver an excellent level of service to members, ensuring well-informed and prompt responses to membership enquiries, cost efficiency and Member Database system efficiency. • Lead the marketing function and identify, analyze, and implement new business growth opportunities. • Implement the Club’s marketing vision and strategy in line with the strategic plan. • Conduct market intelligence exercises to benchmark the Club’s services/products against competitors. • Implement marketing, advertising and promotional tasks and carry out effective management of the marketing, advertising and promotional activities of the Club. • Onboarding sponsorships and strategic partners for the Club’s various sections and activities. • Driving revenue growth extensively. • Developing and managing the annual events calendar while securing sponsorships. • Enhancing the Club’s brand visibility and market presence through strategic marketing, partnerships, and promotional initiatives. • Generate and implement new product development plans including revamping Branded Club merchandise and souvenirs. • Promote Events: Collaborate with others to create promotional materials for events, such as flyers and posters. • Send out e-invites, invoices, reminders, and follow up on event payments. • Develop a thorough knowledge of the member database system. • Ensure effective communication of weekly/monthly events to members.