SME / Universal Banker – Embu at Absa Bank Limited

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• Understand and implement business strategic initiatives for the branch aimed at increasing new business and wallet share from existing customers. • Have a clear understanding of all Retail and Business Banking products that could satisfy customer needs. • Manage portfolio risks in line with banks’ portfolio appetite. • Collaborate in the development and implementation of sales initiatives with other business functions i.e., Direct sales team, Asset Finance, CIB, and Bancassurance to maximize cross-selling and better customer profiling opportunities. • In conjunction with the branch manager, Industry heads, and products, conduct product reviews and development through constant feedback from the market. • Continuously conduct market intelligence to identify new markets, customer trends, new government /directives, and changes in policy by regulators. • Contribute to the development of branch sales strategy. • Plan and coordinate any marketing approaches for new business and actively develop existing relationships. • Actively seek to grow own portfolio and cross-sell to ensure delivery of set Targets. • Appraise and promptly address customer issues /complaints escalating as necessary to ensure timely resolution as per the set standards. • Ensure quality sales and new to-bank accounts within your portfolio are promptly funded at customer onboarding. • Continuously monitor own performance against targets agreed on, daily for new and existing clients. Initiate appropriate action plans to address any shortfalls in performance. • Operationalize campaigns as required with the Branch Manager and the business. • Always ensure excellent customer experience • Drive business targets through strict TAT observance and high-level service delivery standards.