Sales Lead, East Africa

What You’ll Be Responsible For Driving customer acquisition and app adoption across East Africa. Developing and executing regional sales strategies that deliver measurable growth. Growing transaction volumes, customer retention, and market share. Leading and developing Sales & Operations Assistants and sales agents. Managing customer reactivation and retention initiatives. Building strong relationships within diaspora and local communities. Using sales data and market insights to optimise performance and identify new opportunities. Collaborating with Marketing, Operations, Finance, and Compliance teams to drive business success. Key Skills Required Commercial Excellence Sales leadership and execution Customer acquisition and growth strategies Business development and market expansion Sales forecasting and pipeline management Revenue generation and target achievement Customer retention and churn management Leadership & Team Development Team leadership and coaching Performance management Agent network development Influencing and stakeholder management Change leadership Talent development and succession planning Community & Relationship Management Community engagement and activation Partnership development Relationship building and networking Customer-centric thinking Negotiation and influencing skills Cultural awareness and market sensitivity Analytical & Strategic Thinking Data analysis and reporting KPI monitoring and performance optimisation Strategic planning Problem-solving and decision-making Commercial insight generation Market and competitor analysis Digital & Fintech Capabilities Mobile app growth strategies Digital customer onboarding Customer journey optimisation Mobile money ecosystems (M-Pesa, MTN MoMo, Airtel Money) CRM and customer engagement tools WhatsApp Business and community management Personal Attributes Entrepreneurial mindset Results-driven and highly accountable Resilient and adaptable Strong communication and presentation skills Innovative and proactive Energetic and self-motivated Comfortable working in fast-paced, field-based environments What We’re Looking For You’ll bring experience in sales, business development, field operations, or commercial leadership, ideally within fintech, remittances, mobile money, financial services, or a high-growth customer-focused environment. You’ll be passionate about building relationships, developing people, and using insights to drive sustainable growth.

• Sales leadership and execution • Customer acquisition and growth strategies • Business development and market expansion • Sales forecasting and pipeline management • Revenue generation and target achievement • Customer retention and churn management • Team leadership and coaching • Performance management • Agent network development • Influencing and stakeholder management • Change leadership • Talent development and succession planning • Community engagement and activation • Partnership development • Relationship building and networking