Senior Marketing Operations Specialist

The Senior Marketing Operations Specialist coordinates the execution and analysis of marketing activities across digital, social, content, SMS, push notifications, radio, television, and other approved channels. 1. Cross-Channel Campaign Coordination ● Coordinate campaigns across digital, social, content, CRM, radio, television, and referral channels. ● Maintain the shared marketing calendar, including offers, audiences, timing, deliverables, and owners. ● Prepare campaign briefs and coordinate delivery with specialists and agencies. ● Ensure messaging and offers are consistent across all channels. ● Track implementation, deadlines, dependencies, and risks. ● Document campaign results and lessons learned. 2. Marketing Analytics and Reporting ● Consolidate performance data from digital, offline, social, CRM, and app channels. ● Track registrations, applications, approvals, disbursements, conversions, and acquisition costs. ● Interpret attribution results and highlight relevant limitations. ● Identify the channels and campaigns driving customers and disbursed loans. ● Prepare weekly and monthly reports for the CMO and COO/Director. ● Recommend corrective actions for underperforming activities. 3. Offline Media and Agency Coordination ● Prepare briefs for radio, television, production, and other media agencies. ● Coordinate schedules, placements, materials, and delivery deadlines. ● Monitor performance by channel, station, placement, and campaign period. ● Negotiate proposed placements and rates within approved parameters. ● Compare agency proposals and recommend preferred options. ● Verify delivery and escalate poor performance or service failures. 4. Local Market and Customer Insights ● Monitor competitors, customer trends, media usage, and digital lending developments. ● Review app-store feedback, social media sentiment, and customer comments. ● Coordinate customer surveys and other approved research activities. ● Collect customer testimonials and case studies with appropriate consent. ● Identify recurring customer concerns and communication gaps. ● Provide regular market and competitor updates to management. 5. Marketing Content Coordination ● Coordinate banners, videos, radio scripts, social posts, SMS, push notifications, and app content. ● Prepare clear briefs for content specialists, agencies, and designers. ● Review materials for consistency, accuracy, local relevance, and brand alignment. ● Ensure required approvals are completed before publication. ● Maintain records of approved materials and final campaign content. ● Coordinate content production with campaign and media timelines. 6. Marketing Compliance and Approvals ● Coordinate campaign review with Compliance, Legal, Risk, Product, and other stakeholders. ● Ensure offers, pricing, product conditions, and claims are accurate. ● Check alignment with Company policies, platform rules, and applicable requirements. ● Maintain evidence of approvals and final campaign materials. ● Escalate regulatory, reputational, customer-treatment, or platform-policy risks. ● Ensure expired or withdrawn offers are removed promptly. 7. MarTech, AdTech and AI Adoption ● Evaluate tools that improve attribution, reporting, analysis, and campaign delivery. ● Support use of MMPs, GA4, Firebase, AppFollow, ASO, and approved platforms. ● Identify practical uses of AI and automation in marketing workflows. ● Coordinate testing and implementation of approved tools. ● Document expected benefits, risks, and implementation results. ● Monitor adoption and impact on efficiency and decision-making. 8. App Store, Ratings and Reputation Support ● Monitor app-store ratings, reviews, sentiment, and recurring concerns. ● Support approved review-solicitation activities. ● Link rating trends with product, campaign, service, and customer data. ● Coordinate responses with Product, Operations, Customer Service, and Content. ● Escalate significant negative trends or reputation risks. ● Track key issues and actions taken. 9. Marketing Operating Rhythm ● Prepare and maintain the weekly marketing plan. ● Provide accurate updates for regular marketing and business meetings. ● Keep shared communication channels updated with campaign status. ● Track agreed actions, owners, and deadlines. ● Coordinate inputs from specialists, agencies, Data, Risk, and Product. ● Escalate delayed decisions, conflicting priorities, and material risks. Key Performance Indicators ● Percentage of campaigns launched on schedule ● Accuracy and timeliness of marketing reports ● Registration, application, and disbursement performance ● Customer acquisition cost and campaign efficiency ● Offline media performance against plan ● Compliance with campaign approval requirements ● Quality and usefulness of market insights ● Reduction in manual reporting and analysis ● Delivery of approved technology and automation improvements ● Timely identification of performance and reputation risks

• The Senior Marketing Operations Specialist coordinates the execution and analysis of marketing activities across digital, social, content, SMS, push notifications, radio, television, and other approved channels. • 1. Cross-Channel Campaign Coordination • Coordinate campaigns across digital, social, content, CRM, radio, television, and referral channels. • Maintain the shared marketing calendar, including offers, audiences, timing, deliverables, and owners. • Prepare campaign briefs and coordinate delivery with specialists and agencies. • Ensure messaging and offers are consistent across all channels. • Track implementation, deadlines, dependencies, and risks. • Document campaign results and lessons learned. • Marketing Analytics and Reporting • Consolidate performance data from digital, offline, social, CRM, and app channels. • Track registrations, applications, approvals, disbursements, conversions, and acquisition costs. • Interpret attribution results and highlight relevant limitations. • Identify the channels and campaigns driving customers and disbursed loans. • Prepare weekly and monthly reports for the CMO and COO/Director. • Recommend corrective actions for underperforming activities.