Product Marketing Assistant

19 Jun 2026 Product Marketing Assistant at Zambia National Commercial Bank Plc

• Coordinate and manage end-to-end campaign deployment across digital, ATL, BTL, branch and partner channels. • Ensure campaigns are delivered, scheduled, and executed accurately and within set timelines. • Support business units by translating campaign briefs into executable plans. • Maintain the campaign calendar and ensure alignment across segments and channels. • Assist with resolving any deployment or scheduling issues, working closely with the Senior Specialist – Digital Banking & Marketing. Campaign Monitoring, Analytics & Reporting • Track performance of all campaigns, including digital impressions, reach, CTR, conversion, leads, sales impact and engagement. • Prepare weekly, monthly, and post-campaign reports for internal stakeholders. • Build dashboards and trackers to show ongoing performance. • Analyse data to identify trends, challenges, and opportunities for improvement. • Provide insights and data-driven recommendations to help segments improve efficiency and return on marketing spend. • Support business units with tailored reports relevant to their products and customer segments. Segment & Business Support • Support Mass Market, Retail Banking, Corporate Banking, Digital Banking and other Commercial Divisions with campaign execution and reporting needs. • Liaise with product teams to ensure campaign content is correctly positioned and aligned to the segment strategy. • Provide product teams with regular insights that help shape future marketing interventions. Digital Marketing Support • Assist the Digital Banking & Marketing team in optimizing campaigns across social media, email, website, and online banking platforms.