Senior Marketing Associate

Job location: Addis Ababa, Ethiopia About The Role: We are looking for a commercially minded Senior Marketing Associate, Ethiopia to shape and execute marketing activities that strengthen the brand, engage customers, and contribute to business growth in Ethiopia. You will develop and coordinate marketing plans that build brand and product awareness, strengthen customer engagement, and contribute to growth across the market. The Senior Marketing Associate, Ethiopia will translate the regionally developed marketing strategy into high-impact, in-country plans that strengthen brand awareness, customer acquisition, and sales growth. The role will oversee the development and execution of integrated marketing campaigns, contribute to product launches and market activations, and work across functions to ensure marketing initiatives align with commercial and customer goals. The ideal candidate combines strategic thinking with hands-on execution, strong knowledge of the local market, and an ability to work effectively with teams and external partners to deliver measurable results. Key Responsibilities: Marketing Strategy Execution • Work closely with the Regional Marketing Manager to translate regional and global marketing strategies into clear, actionable country-level plans. • Develop annual and quarterly marketing plans aligned with business priorities, sales targets, and market opportunities in Ethiopia. • Ensure brand positioning, messaging, and go-to-market approaches remain locally relevant while staying consistent with regional brand guidelines. Campaign Development & Execution • Develop and execute integrated marketing campaigns across multiple channels, including ATL, BTL, digital, retail, field marketing, and partnerships, to build awareness, consideration, and sales. • Manage end-to-end campaign execution, including planning, briefing, timelines, budgets, and coordination with internal teams and external vendors. • Contribute to seasonal campaigns, promotions, and tactical initiatives designed to achieve short-term sales and growth goals. Content, Messaging & Sales Enablement • Create compelling product messaging, digital content, promotional materials, and sales tools tailored to customers, agents, and field sales teams. • Ensure