Head of Marketing, Brands

The Head of Marketing Brand is responsible for leading Next com's brand strategy and management across its portfolio, ensuring consistent brand positioning, identity, and customer experience. The role drives brand growth, innovation, and market penetration through strategic planning, cross-functional leadership, and performance optimization. Key responsibilities include: - Developing and executing comprehensive brand strategies aligned with business objectives. - Leading brand identity, messaging, and positioning to ensure consistency across all channels and touchpoints. - Overseeing the creation and implementation of marketing campaigns, including digital, traditional, and experiential marketing. - Managing brand budgets, ROI analysis, and performance tracking to ensure efficient resource allocation. - Collaborating with senior leadership to align brand initiatives with overall company goals. - Leading cross-functional teams including creative, digital, sales, and product teams to execute brand strategies. - Monitoring market trends, competitor activities, and customer insights to inform brand decisions. - Ensuring brand compliance with legal and regulatory requirements. - Building and maintaining strong relationships with external partners, agencies, and stakeholders. - Driving innovation in brand experiences and customer engagement strategies.

Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree or professional certification in marketing is a plus. Minimum of 7 years of progressive experience in brand management, marketing strategy, or related roles. Proven track record of leading successful brand campaigns and driving measurable business growth. Strong leadership and team management skills with the ability to inspire and motivate cross-functional teams. Excellent strategic thinking, analytical, and problem-solving abilities. Exceptional communication, presentation, and stakeholder management skills. Experience in digital marketing, data analytics, and performance optimization. Deep understanding of market research, consumer behavior, and competitive analysis. Familiarity with marketing automation tools and CRM systems. Ability to work in fast-paced environments and manage multiple priorities effectively.