Promotions Manager

No detailed description provided.

• Campaign Development: Develop promotional strategies in line with the company’s marketing objectives and sales goals. • Market Research: Conduct market analysis to understand consumer behavior, competitor strategies, and market trends to inform promotional tactics. • Budget Management: Allocate resources effectively for various promotional activities and ensure campaigns stay within the approved budget. • Timeline Creation: Create detailed campaign timelines, ensuring that promotions align with product launches, seasonal events, or sales targets. • Cross-functional Collaboration: Work closely with marketing, sales, product, design, and finance teams to align promotional efforts. • Vendor and Partner Coordination: Liaise with external vendors, advertising agencies, influencers, and media partners for the smooth execution of campaigns. • Material Development: Oversee the creation of promotional materials such as flyers, brochures, digital ads, email campaigns, and social media content. • Online Campaigns: Manage digital promotions through social media, Google Ads, SEO/SEM campaigns, email marketing, and content marketing. • Offline Promotions: Plan and execute traditional methods like print advertising, radio/TV commercials, billboards, trade shows, and in-store promotions. • Promotional Offers: Design promotional tactics such as discounts, contests, coupons, product samples, referral programs, or loyalty rewards.