Social Media Coordinator

Bulamu Healthcare is a dynamic and growing healthcare organization dedicated to improving health outcomes in Uganda. We are seeking a passionate and creative Social Media Coordinator to join our team. The ideal candidate will be responsible for managing our social media presence, creating engaging content, and driving our digital marketing efforts to raise awareness about our health programs and services. Key Responsibilities: - Develop and implement a comprehensive social media strategy to enhance Bulamu Healthcare’s online presence. - Create, curate, and manage all published content (posts, videos, stories, etc.) across social media platforms including Facebook, Twitter, Instagram, LinkedIn, and TikTok. - Monitor and engage with the audience through comments, messages, and community management. - Collaborate with the marketing team to ensure brand consistency and alignment with organizational goals. - Analyze social media metrics and KPIs to optimize performance and report on ROI. - Stay up-to-date with the latest digital marketing trends and tools. - Plan and execute social media campaigns to promote health education, fundraising, and awareness initiatives. - Work closely with the communications team to ensure all content aligns with Bulamu Healthcare’s mission and values. - Manage social media advertising campaigns and optimize ad performance. - Track and report on social media trends, competitor activity, and industry developments. - Assist in the creation of digital content such as blogs, newsletters, and website updates. - Ensure all social media activities comply with relevant laws, regulations, and ethical standards. - Support the development of social media policies and guidelines. - Perform other duties as assigned by the Communications Manager or senior leadership.

Qualifications and Experience: - Bachelor’s degree in Marketing, Communications, Public Relations, Digital Media, or a related field. - At least 2 years of proven experience in social media management, digital marketing, or a related role. - Strong portfolio showcasing successful social media campaigns and content creation. - Excellent written and verbal communication skills. - Proficiency in using social media management tools (e.g., Hootsuite, Buffer, Sprout Social). - Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is an advantage. - Knowledge of SEO, content marketing, and analytics tools (e.g., Google Analytics). - Strong understanding of social media platforms and their respective audiences. - Ability to work independently, manage multiple projects, and meet deadlines. - Creative thinking and problem-solving skills. - Experience in the healthcare or non-profit sector is a plus. - Familiarity with Ugandan social media trends and platforms preferred.