Social Media Manager

This role offers an exciting opportunity to shape the digital presence of a multifaceted organization operating in both the creative and non-profit sectors in Uganda. The successful candidate will manage and grow social media channels for a printing, branding, studio, and video business, as well as a youth policy think tank. The position requires a creative professional who can develop compelling content, including animations and explainer videos, to engage diverse audiences and communicate impactful policy and youth-focused initiatives. The role is hybrid, based in Kirinya, and is ideal for someone passionate about storytelling, branding, and youth empowerment.Responsibilities Develop and execute social media strategies tailored to both commercial and non-profit objectives Create, schedule, and publish engaging content across multiple platforms, including animations, explainer videos, and branded visuals Collaborate with internal teams to ensure consistent messaging and brand identity Monitor, analyze, and report on social media performance metrics to optimize engagement and reach Engage with online communities, respond to comments, and foster positive interactions Support branding initiatives and campaigns for both business and non-profit arms Communicate complex policy and youth-focused topics in accessible, creative formats Stay updated on social media trends and best practices relevant to the Ugandan context Travel as needed to capture content and support on-site activities Skills And Requirements Proven experience managing social media for organizations in both commercial and non-profit sectors Strong content creation skills, including graphic design, animation, and video editing Proficiency with social media management tools and analytics platforms Excellent written and verbal communication skills, with the ability to tailor messaging for different audiences Demonstrated ability to translate policy and technical information into engaging, youth-friendly content Knowledge of branding principles and experience supporting brand development Ability to work independently in a hybrid environment, with willingness to travel to Kirinya and other locations as required Familiarity with the Ugandan social media landscape and youth policy issues is highly desirable Strong organizational skills and attention to detail About TwineTwine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.Our MissionTwine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.<

• Develop and execute social media strategies tailored to both commercial and non-profit objectives • Create, schedule, and publish engaging content across multiple platforms, including animations, explainer videos, and branded visuals • Collaborate with internal teams to ensure consistent messaging and brand identity • Monitor, analyze, and report on social media performance metrics to optimize engagement and reach • Engage with online communities, respond to comments, and foster positive interactions • Support branding initiatives and campaigns for both business and non-profit arms • Communicate complex policy and youth-focused topics in accessible, creative formats • Stay updated on social media trends and best practices relevant to the Ugandan context • Travel as needed to capture content and support on-site activities • Proven experience managing social media for organizations in both commercial and non-profit sectors • Strong content creation skills, including graphic design, animation, and video editing • Proficiency with social media management tools and analytics platforms • Excellent written and verbal communication skills, with the ability to tailor messaging for different audiences • Demonstrated ability to translate policy and technical information into engaging, youth-friendly content • Knowledge of branding principles and experience supporting brand development