Promotion and Advertising Executive Vacancy at Lumac Tanzania

Promotion and Advertising Executive Vacancy at Lumac Tanzania Job Title: Promotion and Advertising Executive Company: Lumac Tanzania Enterprises Ltd Department: Marketing Department Reports To: HR Manager Type: Full – Time Location: Mbezi Beach, Makonde, Dar es Salaam Deadline: Open until filled, early applications encouraged ROLE OVERVIEW The Promotion and Advertising Executive is responsible for developing, managing, and executing all Advertising, branding and promotional strategies of Lumac Tanzania Enterprises. The role ensures that the company maintains a strong, consistent, and competitive brand presence in the market while driving customer engagement, increasing visibility, and supporting revenue growth. This position is central to shaping how the market perceives Lumac, ensuring the brand stands out as a leader in quality, innovation, and reliability within its industry. PRIMARY RESPONSIBILITIES Brand Development & Positioning Develop and implement a clear and compelling brand strategy aligned with the company’s vision and business objectives. Define and maintain brand identity, including messaging, tone, and overall market positioning. Ensure the brand communicates professionalism, innovation, and trust across all platforms and interactions. Continuously assess and refine the company’s positioning to remain competitive and relevant. Ensure uniform application of brand standards across all company materials, communications, and touchpoints. Review and guide all branding outputs to maintain consistency, quality, and professionalism. Protect and strengthen the company’s brand reputation through controlled and strategic communication. Promotional Strategy & Campaign Management Plan, design, and execute strategic promotional campaigns aimed at increasing brand awareness and generating business opportunities. Develop structured promotional calendars aligned with product offerings, market demand, and seasonal trends. Introduce innovative promotional ideas that enhance visibility and differentiate Lumac from competitors. Evaluate the effectiveness of campaigns and optimize strategies for improved results. Advertising & Market Visibility Lead the planning and execution of advertising initiatives across appropriate channels (digital and traditional). Identify the most effective platforms to reach target customers and maximize brand exposure. Ensure all advertising efforts are aligned with brand standards and business goals. Monitor advertising performance and ensure efficient use of resources. Proactively introduce new ideas, concepts, and strategies to strengthen the brand. Explore emerging trends, tools, and opportunities to enhance promotional effectiveness. Drive continuous improvement in branding and promotional practices. Market Research & Competitive Intelligence Conduct ongoing research on market trends, customer behavior, and industry developments. Analyze competitor activities, branding approaches, and promotional strategies. Identify opportunities for differentiation and recommend strategic actions to strengthen market position. Promotion and Advertising Executive Conduct ongoing research on market trends, customer behavior, and industry developments. Analyze competitor activities, branding approaches, and promotional strategies. Identify opportunities for differentiation and recommend strategic actions to strengthen market position. Sales Support & Business Growth Collaborate with the sales function to align promotional efforts with revenue targets. Develop branding and promotional strategies that directly contribute to lead generation and conversion. Support the growth of the business by ensuring the brand actively drives customer acquisition and retention. REQUIRED SKILLS AND COMPETENCIES Technical Skills Brand Strategy & Positioning Marketing & Advertising Strategy Digital Marketing (Meta Ads, LinkedIn Ads, Twitter Ads, TikTok Ads, Google Ads, Bulk Email campaigns, Bulk SMS campaigns) SEO & Online Visibility Market Research & Competitive Analysis Data Analysis Campaign Planning & Execution Brand Governance & Consistency Management Customer Insight & Behavior Analysis Lead Generation & Conversion Strategy Sales & Marketing Alignment Budgeting & ROI Management Strategic Thinking & Business Acumen Website Updates QUALIFICATIONS AND EXPERIENCE Minimum Requirements Diploma or Bachelor’s Degree in related field Minimum of 2 years’ experience in branding, marketing, or advertising Proven experience in managing advertising campaigns (digital and/or traditional) Basic proficiency in Meta Ads and Google Ads Strong understanding of branding principles and market positioning Experience in developing and executing promotional campaigns Added Advantage Experience in the construction, architecture, interior design, or real estate industry Basic knowledge of market research and competitor analysis Proficiency in Microsoft Office (Excel, Word, PowerPoint) Experience in performance tracking and reporting (e.g., Google Analytics, Meta Business Suite) Strong communication and presentation skills Ability to work independently and manage multiple tasks Website Design How to Apply: Interested candidates should send their CV and cover letter to: ajirayako@gmail.com. Please state the JOB TITTLE you are applying for in the email subject. The application window is open until filled, early applications encouraged. LUMAC Tanzania is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. OTHER JOBS, TANZANIA JOBS, NGO's JOBS, NAFASI ZA AJIRA

• Develop and implement a clear and compelling brand strategy aligned with the company’s vision and business objectives. • Define and maintain brand identity, including messaging, tone, and overall market positioning. • Ensure the brand communicates professionalism, innovation, and trust across all platforms and interactions. • Continuously assess and refine the company’s positioning to remain competitive and relevant. • Ensure uniform application of brand standards across all company materials, communications, and touchpoints. • Review and guide all branding outputs to maintain consistency, quality, and professionalism. • Protect and strengthen the company’s brand reputation through controlled and strategic communication. • Plan, design, and execute strategic promotional campaigns aimed at increasing brand awareness and generating business opportunities. • Develop structured promotional calendars aligned with product offerings, market demand, and seasonal trends. • Introduce innovative promotional ideas that enhance visibility and differentiate Lumac from competitors. • Evaluate the effectiveness of campaigns and optimize strategies for improved results. Advertising & Market Visibility • Lead the planning and execution of advertising initiatives across appropriate channels (digital and traditional). • Identify the most effective platforms to reach target customers and maximize brand exposure. • Ensure all advertising efforts are aligned with brand standards and business goals. • Monitor advertising performance and ensure efficient use of resources.