The CRM Executive will be responsible for managing customer relationships, improving customer satisfaction, and enhancing customer retention for the company's electronic appliances and consumer goods portfolio. This role involves maintaining and updating customer data, assisting in the implementation of CRM strategies, and providing actionable insi 2. KEY RESPONSIBILITIES 2.1 Customer Relationship Management CRM Strategy Implementation: Assist in the development and execution of CRM strategies to build and maintain long-term relationships with dealers, retailers, and key accounts.Customer Data Management: Maintain and update accurate customer records in the CRM system (e.g., Odoo, Salesforce, or similar). Ensure that customer information is current and correctly categorized for segmentation and reporting purposes.Customer Communication: Serve as the primary point of contact for customer inquiries related to electronic appliances and consumer products. Ensure all customer queries are addressed promptly and professionally.Dealer & Retailer Engagement: Proactively reach out to dealers and retailers to understand their needs, address concerns, and strengthen business relationships. 2.2 Sales & Marketing Support Lead Management: Assist in capturing and managing leads through the CRM system, ensuring that sales opportunities are tracked and followed up effectively.Campaign Coordination: Support marketing teams by segmenting customer data for targeted promotions, product launches, and seasonal campaigns. Track the effectiveness of campaigns and share results with the team.Reporting & Analysis: Generate regular reports on customer interactions, sales performance, and CRM effectiveness. Provide actionable insights to sales and marketing teams to improve customer engagement and retention.Sales Pipeline Management: Monitor the sales pipeline and ensure all opportunities are accurately recorded and updated in the CRM system. 2.3 Customer Retention & Satisfaction Customer Feedback: Collect feedback from dealers, retailers, and end-users on products, services, and overall experience. Relay insights to relevant departments to improve customer experience.Issue Resolution: Work closely with the customer support and technical teams to resolve product or service-related issues in a timely manner.Customer Satisfaction Monitoring: Track and measure customer satisfaction through surveys and other tools. Proactively address concerns to ensure customer retention and loyalty. 2.4 CRM System Maintenance & Process Improvement System Maintenance: Ensure the CRM system is properly set up, maintained, and updated to reflect current customer information. Collaborate with IT teams for system improvements and troubleshooting.Best Practices Implementation: Develop and promote best practices for CRM data management, customer outreach, and follow-up to ensure consistent, high-quality service.Data Integrity: Regularly audit CRM data to ensure accuracy, completeness, and compliance with data protection standards. 2.5 Cross-Department Collaboration Sales Team Collaboration: Work closely with the sales team to ensure that customer data is leveraged to drive sales opportunities and optimize sales performance.Marketing & Product Teams: Collaborate with marketing teams to identify customer segments for targeted campaigns and work with product teams to ensure that customer feedback is considered for future product development.Logistics & Supply Chain: Coordinate with logistics teams to ensure timely delivery and after-sales support for customers. 3. QUALIFICATIONS & EXPERIENCE 3.1 Education Bachelor's degree in Business Administration, Marketing, Commerce, or a related field from a recognized institution. 3.2 Experience 3–5 years of experience in CRM management, sales support, or customer relationship management, preferably within the FMCG, electronics distribution, or trading industry.Proven experience working with dealer and retailer networks in Uganda.Experience in a sales-driven environment with exposure to B2B and B2C customer segments. How to Apply: All applications will be received and reviewed through the BrighterMonday Portal by clicking on the 'Apply Here' section
• CRM Strategy Implementation: Assist in the development and execution of CRM strategies to build and maintain long-term relationships with dealers, retailers, and key accounts. • Customer Data Management: Maintain and update accurate customer records in the CRM system (e.g., Odoo, Salesforce, or similar). Ensure that customer information is current and correctly categorized for segmentation and reporting purposes. • Customer Communication: Serve as the primary point of contact for customer inquiries related to electronic appliances and consumer products. Ensure all customer queries are addressed promptly and professionally. • Dealer & Retailer Engagement: Proactively reach out to dealers and retailers to understand their needs, address concerns, and strengthen business relationships. • Lead Management: Assist in capturing and managing leads through the CRM system, ensuring that sales opportunities are tracked and followed up effectively. • Campaign Coordination: Support marketing teams by segmenting customer data for targeted promotions, product launches, and seasonal campaigns. Track the effectiveness of campaigns and share results with the team. • Reporting & Analysis: Generate regular reports on customer interactions, sales performance, and CRM effectiveness. Provide actionable insights to sales and marketing teams to improve customer engagement and retention. • Sales Pipeline Management: Monitor the sales pipeline and ensure all opportunities are accurately recorded and updated in the CRM system. • Bachelor's degree in Business Administration, Marketing, Commerce, or a related field from a recognized institution. • 3–5 years of experience in CRM management, sales support, or customer relationship management, preferably within the FMCG, electronics distribution, or trading industry. • Proven experience working with dealer and retailer networks in Uganda. • Experience in a sales-driven environment with exposure to B2B and B2C customer segments.
Posted
September 19th, 2026
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Company
SMARTEC ELECTRONICS LTD
Location
Uganda
Deadline
October 19th, 2026
in 11 days