Marketing & Brand Officer

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• Coordinate and create marketing strategies for new products, launches, events, and promotions to attract and retain customers and drive business growth. • Coordinate with external agencies, vendors, and consultants to enhance the execution of the marketing strategy. • Oversee the creation of promotional materials, including brochures, advertisements, and digital content. • Person Specification (Education, training, skills and experience) Qualifications A bachelor’s degree in mass communication, Public Relations, Business Administration, Commerce, Marketing or any other relevant discipline from a recognized University. • Experience Minimum of 2 years’ proven experience in marketing, preferably in the financial services sector or a related field. • Knowledge of digital marketing tools to measure and optimize digital campaigns. • Knowledge of Bank products and services Ability to build and maintain relationships with stakeholders, including customers, partners, and media. • Experience in developing comprehensive marketing strategies Experience in analysing how market trends affect bank products and services. • Experience in managing brand reputation and ensuring consistency across all channels. • Ability to conduct market research and use insights to tailor marketing strategies.