Product Marketing Officer at Twyford Tile August, 2026 | MyJobMag

Skip to main content Product Marketing Officer TWYFORD INTERNATIONAL (Kenya) Nairobi County, Kenya Product Marketing Officer TWYFORD INTERNATIONAL (Kenya) Nairobi County, Kenya 3 days ago 167 applicants See who TWYFORD INTERNATIONAL (Kenya) has hired for this role Join or sign in to save this job Join to save Product Marketing Officer at TWYFORD INTERNATIONAL (Kenya) Email or phone Password Forgot password? or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy. Report this job Direct message the job poster from TWYFORD INTERNATIONAL (Kenya) Ivy Oriaro Ivy Oriaro Recruitment Supervisor PRODUCT MARKETING OFFICER (PMO) – NEW PRODUCT & SHOWROOM EXCELLENCEDepartment: MarketingLocation: Nairobi, with Regular distributor/showroom field visits1. ROLE PURPOSEThe Product Marketing Officer (PMO) is responsible for coordinating MICASSO's new product introduction process and showroom excellence programme across the distributor network.The role ensures that every new product moves smoothly from development → launch preparation → distributor rollout → display → market feedback, while ensuring MICASSO showrooms consistently meet required brand, merchandising and customer experience standards.The PMO acts as the coordination and control point between Marketing, Sales, Factory, Product, Design and distributors—tracking deadlines, identifying gaps and ensuring agreed actions are completed.SIMPLE OWNERSHIPNEW PRODUCT → PREPARE → LAUNCH → DISPLAY → CHECK → RECTIFY → TRACK2. KEY RESPONSIBILITIESA. NEW PRODUCT INTRODUCTION & COORDINATIONCoordinate the end-to-end New Product Introduction (NPI) process from product development through market launch.Maintain a master New Product Launch Tracker covering all upcoming and recently launched MICASSO products.Coordinate with Factory, Product, Sales, Marketing, Design, Procurement and other relevant teams.Track product information including specifications, product codes, pricing, packaging, samples, marketing requirements and launch dates.Follow up on outstanding actions and escalate delays that may affect launch timelines.Ensure Sales and distributors receive the correct product information before launch.Maintain accurate product launch documentation.Expected process:Product Development → Product Information → Marketing Preparation → Sales Preparation → Distributor Readiness → Launch → Display → Market Feedback3. LAUNCH READINESS & TERMINAL CHECKSOwn and coordinate the Terminal Check process for MICASSO new products.Maintain standardized Terminal Check and Launch Readiness checklists.Confirm that all launch requirements are ready before market rollout.Verify:Product specificationsProduct qualityProduct codesPackagingPricingProduct samplesProduct stickersPOSMDisplay requirementsMarketing communicationSales informationIdentify gaps and assign corrective actions before launch.Coordinate final launch-readiness confirmation with relevant departments.Prepare Terminal Check Reports and maintain supporting evidence.4. NEW PRODUCT MARKET ROLLOUTCoordinate with Sales to ensure new products are introduced to the required distributor network.Track product dispatch and distributor receipt.Ensure distributors receive relevant launch information and marketing support.Track product display implementation after dispatch.Collect photographic evidence of displays and launch execution.Follow up on distributors where product display or launch execution is incomplete.Maintain a clear rollout tracker by product, distributor, region and status.5. SHOWROOM EXCELLENCE & COMPLIANCECoordinate MICASSO's distributor showroom checking programme.Conduct scheduled and random showroom inspections.Assess showrooms against approved MICASSO standards covering:Product displaysBrandingMerchandisingPrice tagsProduct informationPOSMDisplay racksSample housesCleanliness and presentationCustomer-facing communicationCollect photographic evidence during inspections.Prepare clear showroom inspection reports highlighting gaps and required actions.Assign and follow up rectification actions with Sales and distributors.Maintain a showroom compliance tracker.Escalate recurring or unresolved compliance issues.Showroom Excellence Process:CHECK → IDENTIFY GAP → ASSIGN ACTION → RECTIFY → VERIFY → CLOSE6. DISPLAY & MERCHANDISING COORDINATIONEnsure new and priority MICASSO products receive appropriate showroom visibility.Coordinate product display requirements with Sales and distributors.Check correct use of display racks, product samples, stickers and supporting POSM.Identify outdated, damaged, incorrect or poorly positioned materials.Recommend improvements to showroom merchandising and product presentation.Support implementation of new showroom display standards and guidelines.7. NEW PRODUCT MARKETING SUPPORTCoordinate the marketing requirements needed for successful new product introductions.Prepare launch briefs containing product information, target market, key selling points and required communication materials.Coordinate with designers and relevant marketing teams to ensure required launch assets are prepared.Ensure product communication is accurate and consistent across distributor touchpoints.Support Sales with product information required for dealer communication and customer engagement.8. FIELD & MARKET INTELLIGENCECollect structured feedback from distributors, Sales teams and showroom visits.Monitor customer and distributor reactions to newly launched products.Identify recurring product questions, objections or market concerns.Monitor competitor product introductions, displays and showroom execution.Report relevant competitor pricing, positioning, promotions and merchandising observations.Provide actionable field insights to Marketing and Product teams.9. CROSS-FUNCTIONAL COORDINATIONWork closely with:Marketing – launch communication and brand requirementsSales – distributor rollout, displays and rectificationFactory/Product – product specifications and readinessDesign – product communication and display requirementsDistributors – implementation and complianceManagement – progress, risks and corrective actionsThe PMO is responsible for ensuring that agreed actions do not stop at meetings or instructions—they are followed through to completion.10. REPORTING & TRACKINGPrepare concise weekly and monthly reporting covering:New Product Launch TrackerProduct launch readinessTerminal Check statusDistributor rollout statusNew product display statusShowroom checking progressShowroom compliance scoresOutstanding rectificationsField observationsCompetitor observationsKey risks requiring management attentionReports should clearly communicate:Requirement → Current Status → Gap → Responsible Person → Deadline → Evidence → Closure11. QUALIFICATIONS & EXPERIENCEEducationBachelor's Degree or Diploma in Marketing, Business Administration, Project Management, Retail Management, Communications or related field.Additional training in Project Management, Retail Merchandising or Product Marketing is an advantage.Experience2–4 years' relevant experience in Product Marketing, Project Coordination, Trade Marketing, Retail Marketing, Showroom Operations, Merchandising or similar roles.Experience coordinating new product launches or NPI projects is highly desirable.Experience conducting retail/showroom inspections or audits is an advantage.Experience working with distributors or dealer networks is preferred.Experience coordinating multiple departments and stakeholders.Building materials, tiles, interiors, FMCG, consumer durables or other distributor-led industry experience is an advantage.12. REQUIRED SKILLS & COMPETENCIESProject CoordinationCan manage multiple products, timelines, stakeholders and deadlines simultaneously.Strong Follow-ThroughDoes not stop at giving instructions; follows actions until completion.Attention to DetailCan identify incorrect products, codes, prices, POSM, branding or displays before they become market problems.OrganisationMaintains accurate trackers, reports, documentation and photographic evidence.Problem SolvingIdentifies gaps early and proposes practical solutions.CommunicationCan coordinate confidently with Sales, distributors, Factory and internal departments.Analytical ThinkingCan identify patterns from showroom inspections, product performance and field feedback.Commercial AwarenessUnderstands that product launches and showroom standards should ultimately support product sell-through.Field OrientationComfortable travelling regularly to distributor outlets and conducting physical showroom inspections.AccountabilityTakes ownership of assigned projects and does not require constant follow-up from the Marketing Manager.13. KEY PERFORMANCE INDICATORS – KPIsThe PMO should be measured against:% of new products launched on schedule% of launches completing Terminal Check before rolloutProduct launch readiness completion rate% of targeted distributors receiving new products% of targeted distributors displaying new products correctlyNew product display completion turnaround timeNumber/% of showrooms inspected against planShowroom compliance scoreRectification closure rateAverage time to close showroom rectificationsAccuracy and timeliness of reportingQuality of launch documentationQuality and usefulness of field/market intelligence Seniority level Entry level Employment type Full-time Job function Marketing, Manufacturing, and Product Management Industries Wholesale Import and Export, Wholesale Building Materials, and Manufacturing Referrals increase your chances of interviewing at TWYFORD INTERNATIONAL (Kenya) by 2x See who you know Get notified about new Product Officer jobs in Nairobi County, Kenya. 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