Sales Representative General Trade at Kenya Wine Agencies Limited (KWAL)

17 Sep 2026 Sales Representative General Trade at Kenya Wine Agencies Limited (KWAL) Recruit candidates with Ease. 100% recruitment control with Employer Dashboard.We have the largest Job seeker visits by alexa rankings. Post a Job Company: Kenya Wine Agencies Limited (KWAL) Location: Kenya State: Nairobi Job type: Full-Time Job category: Sales/Marketing Jobs in Kenya Resubmit your Resume Today. Click Here to Start

• Achieve sales volume and revenue targets by territory as per territory plans • Conduct clients visits in the assigned territory and chive the required customer visit rates through effective call compliance and journey plan adherence • Achieve Availability through identifying and negotiating listings and targets for strategic focus brands to drive and maintain numeric distribution by channel and brand category as per agreed targets (operational plans) for the territory and routes • Achieve Availability through identifying and negotiating SOVI (Forward Share Inventory and limit Out of Stocks) and achieving cold and ambient space targets by channel and brand category, as per agreed targets (operational plans) for the territory and routes • Achieve Affordability on price adherence based on RSP guidelines per strategic focus brand by channel and outlet type in accordance with agreed targets (operational plans) for the territory and routes • Identifying and negotiating Activation (cycles/ promotions/ tastings) opportunities with customers as agreed in the national sales plan. • Ensure (on time and in full) deliveries of orders within the agreed service levels • Execute activation opportunities such as promotions with customers in line with the territory sales plan • Increase sales coverage by identifying new sales prospects according to segmentation tool • Effectively manage the return on investment of cycle activities, activations and promotions • Pro-actively manage the cash and credit resources of of own area and of customers to drive growth of KWAL brands in terms of volume and value • Identifying business opportunities and providing suggestions to close the opportunities • Monitor and manage company assets such as fridges, vehicles merchandising stock and other tools of trade in line with KWAL policies and procedures to ensure optimal use • Participate in setting up and achieving strategic sales targets for the market. • Maintain distribution calendars and act as a brand ambassador for KWAL products through in-depth knowledge of the brands and passion for what they represent