MARKETING EXECUTIVE

<p>The Marketing Executive is responsible for supporting the planning implementation and monitoring of marketing activities that increase brand awareness product visibility customer engagement and sales <br/></p><p>The role involves coordinating marketing campaigns market research promotions digital marketing merchandising customer engagement and marketing performance reporting.<br/></p><b>Key Responsibilities</b><br/><p><b>A. Marketing Campaigns</b><br/></p><ul><li>Support the planning and implementation of marketing campaigns for company products.<br/></li><li>Coordinate promotional activities product launches activations and marketing events.<br/></li><li>Ensure marketing campaigns are implemented according to approved plans and budgets.<br/></li><li>Monitor campaign performance and prepare activity reports.<br/></li></ul><p><b>B. Market Research & Consumer Insights</b><br/></p><ul><li>Conduct market research to understand customer needs preferences and buying behaviour.<br/></li><li>Collect information on competitors products pricing promotions and market trends.<br/></li><li>Gather customer and retailer feedback and provide recommendations to management.<br/></li><li>Identify potential market opportunities and emerging consumer trends.<br/></li></ul><p><b>C. Brand Management</b><br/></p><ul><li>Support the implementation of brand strategies and guidelines.<br/></li><li>Ensure products are properly positioned and presented in the market.<br/></li><li>Coordinate branding materials promotional materials and product visibility activities.<br/></li><li>Work with relevant departments to ensure consistency of brand communication.<br/></li></ul><p><b>D. Digital & Social Media Marketing</b><br/></p><ul><li>Support the development and implementation of social media campaigns.<br/></li><li>Prepare and coordinate content for social media platforms.<br/></li><li>Monitor online engagement comments customer feedback and brand mentions.<br/></li><li>Track digital marketing performance and prepare reports.<br/></li></ul><p><b>E. Trade Marketing & Merchandising</b><br/></p><ul><li>Support product visibility and merchandising activities in retail outlets wholesalers and distributors.<br/></li><li>Conduct market and outlet visits to monitor product availability pricing displays and competitor activities.<br/></li><li>Ensure promotional materials are properly displayed.<br/></li><li>Work closely with the sales team to support sales and distribution objectives.<br/></li></ul><p><b>F. Customer Engagement</b><br/></p><ul><li>Support customer engagement initiatives and promotional activities.<br/></li><li>Collect and document customer feedback.<br/></li><li>Respond professionally to marketing-related customer inquiries.<br/></li><li>Identify customer concerns and communicate them to the relevant department.<br/></li></ul><p><b>G. Marketing Materials</b><br/></p><ul><li>Coordinate the development of marketing and promotional materials including:<br/></li><ul><li>Posters<br/></li><li>Flyers<br/></li><li>Product brochures<br/></li><li>Social media creatives<br/></li><li>Product displays<br/></li><li>Promotional materials<br/></li></ul><li>Work with designers and external service providers where required.<br/></li></ul><p><b>H. Marketing Budget </b><br/></p><ul><li>Assist in preparing marketing activity budgets.<br/></li><li>Monitor marketing expenditure against approved budgets.<br/></li><li>Support procurement of marketing materials and services.<br/></li><li>Maintain proper documentation for marketing expenses and activities.<br/></li></ul><p><b>I. Reporting & Performance Monitoring</b><br/></p><ul><li>Prepare weekly and monthly marketing activity reports.<br/></li><li>Track marketing KPIs and campaign performance.<br/></li><li>Monitor product visibility customer engagement promotional activities and market activities.<br/></li><li>Provide recommendations based on marketing data and field observations.<br/></li></ul><p><b>J. Cross-Functional Collaboration</b><br/></p><ul><li>Work closely with Sales Finance Production Quality Procurement and Operations teams.<br/></li><li>Coordinate marketing activities with sales and distribution plans.<br/></li><li>Provide marketing information that supports business decision-making.<br/></li><li>Participate in company meetings events exhibitions and other relevant activities.<br/></li></ul><br/>Requirements<p><b>Qualifications</b><br/></p><ul><li>Bachelors Degree in Marketing Business Administration Communications or a related field.<br/></li><li>Good knowledge of FMCG marketing principles.<br/></li><li>Good understanding of digital and social media marketing.<br/></li><li>Strong communication and presentation skills.<br/></li><li>Good analytical and reporting skills.<br/></li><li>Proficiency in Microsoft Office and relevant digital marketing tools.<br/></li></ul><p><b>Experience</b><br/></p><ul><li>Minimum <b>23 years of experience</b> in marketing preferably within the FMCG industry.<br/></li><li>Experience in <b>trade marketing merchandising market research promotions or digital marketing</b> is an added advantage.<br/></li><li>Experience working with distributors retailers wholesalers or field sales teams is preferred.<br/></li></ul><br/><p><b>Required Skills:</b></p><p> Qualifications Bachelors Degree in Marketing Business Administration Communications or a related field. Good knowledge of FMCG marketing principles. Good understanding of digital and social media marketing. Strong communication and presentation skills. Good analytical and reporting skills. Proficiency in Microsoft Office and relevant digital marketing tools. 5. Experience Minimum 23 years of experience in marketing preferably within the FMCG industry. Experience in trade marketing merchandising market research promotions or digital marketing is an added advantage. Experience working with distributors retailers wholesalers or field sales teams is preferred. </p><br/><p><b>Required Education:</b></p><p>Bachelors Degree in Marketing Business Administration Communications or a related knowledge of FMCG marketing understanding of digital and social media communication and presentation analytical and reporting in Microsoft Office and relevant digital marketing tools.</p>

 **Posted:** 12 August 2026 (30+ days ago);  **Application Deadline:** 9 November 2026;  **Vacancies:** 1 Vacancy; [Register to Apply](https://www.drjobpro.com/register?rJobId=MSPY728H6HQC0U5) [Login to Apply](https://www.drjobpro.com/login?rJobId=MSPY728H6HQC0U5); ## Job Summary; The Marketing Executive is responsible for supporting the planning implementation and monitoring of marketing activities that increase brand awareness product visibility customer engagement and sales; The role involves coordinating marketing campaigns market research promotions digital marketing merchandising customer engagement and marketing performance reporting.; **Key Responsibilities**; **A. Marketing Campaigns**; Support the planning and implementation of marketing campaigns for company products.; Coordinate promotional activities product launches activations and marketing events.; Ensure marketing campaigns are implemented according to approved plans and budgets.; Monitor campaign performance and prepare activity reports.; **B. Market Research & Consumer Insights**; Conduct market research to understand customer needs preferences and buying behaviour.