Marketing Officer

The Marketing Officer at University of Kigali will create and manage digital content across all institutional social media platforms, promoting academic programmes, events, research, and student achievements. The role involves ensuring consistent brand messaging, working closely with departments and key units to develop targeted marketing campaigns, and using data analytics and audience insights to strengthen stakeholder engagement. Responsibilities include maintaining an active, professional, and impactful online presence aligned with the University’s marketing and recruitment objectives, detecting and engaging target corporates, NGOs, and institutions, organizing corporate visits and presentations, assisting in the development of MoUs and partnership agreements, and organizing corporate-sponsored enrollments and staff upskilling programmes. The officer will also maintain a corporate engagement database and pipeline, produce monthly outreach and performance reports, and help with the development and implementation of marketing strategies.

Bachelor’s Degree in Marketing, Business Studies, or a related field; Minimum of 3 years of progressive experience, preferably within a university or dynamic organisational environment; Demonstrated ability to create and execute strategic marketing initiatives that align with organizational objectives; Excellent communication, negotiation, coaching, and interpersonal skills