CRM and Automation Manager

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• Act as a bridge between EMEA Digital Marketing, Customer-Facing Marketing Teams, Global Marketing, and M&C Hub. • Translate EMEA marketing needs into actionable requirements and coordinate with global teams on system updates and best practices. • Support lead lifecycle management, campaign automation, and audience segmentation. • Guide regional adoption of global marketing automation workflows and CRM processes. • Ensure platforms are used to drive engagement, pipeline, and revenue. • Oversee data quality, integrity, and governance across marketing automation and CRM systems. • Monitor and analyze data to generate insights that drive campaigns, segmentation, and regional performance. • Ensure GDPR compliance and support consent management across EMEA. • Serve as the main contact for data-related questions in the region. • SEO: On-page optimization, keywords, metadata, and technical SEO coordination. • SEM: Paid search execution, optimization, and performance reporting. • Social Media Marketing: Coordination of organic and paid campaigns with regional teams. • Email Marketing: End-to-end management through Marketo including templates, nurture flows, re-engagement programs and personalization. • Data & Analytics: Cross-channel performance tracking, dashboards, and actionable insights. • Influencer & Affiliate Marketing: Support tracking, attribution, and performance measurement.