Revenue Growth and Trade Marketing Director

Coca-Cola Beverages Africa Uganda (CCBA Uganda) is seeking a dynamic and strategic Revenue Growth and Trade Marketing Director to lead our revenue optimization and trade marketing initiatives. The successful candidate will be responsible for driving revenue growth, enhancing trade marketing strategies, and ensuring alignment with CCBA Uganda's business objectives. This role is pivotal in shaping the commercial success of our operations in Uganda. Key Responsibilities: 1. **Revenue Growth Strategy:** - Develop and implement comprehensive revenue growth strategies to maximize sales and profitability. - Analyze market trends, consumer behavior, and competitive landscape to identify opportunities for revenue enhancement. - Collaborate with the finance and commercial teams to set revenue targets and monitor performance against these targets. 2. **Trade Marketing Leadership:** - Lead the trade marketing function, including planning, execution, and evaluation of trade marketing activities. - Develop and execute trade marketing plans that drive brand visibility, product availability, and sales at the point of purchase. - Manage trade marketing budgets and ensure optimal allocation of resources to achieve maximum ROI. 3. **Commercial Excellence:** - Work closely with the sales team to align trade marketing initiatives with sales objectives. - Provide insights and recommendations to improve commercial performance, including pricing strategies, promotions, and distribution channels. - Monitor and report on key performance indicators (KPIs) related to revenue growth and trade marketing. 4. **Stakeholder Management:** - Build and maintain strong relationships with key stakeholders, including retailers, distributors, and internal teams. - Collaborate with the marketing team to ensure brand consistency and alignment with overall marketing strategies. - Engage with senior leadership to provide updates on revenue performance and trade marketing initiatives. 5. **Team Leadership:** - Lead, mentor, and develop a high-performing trade marketing team. - Foster a culture of innovation, accountability, and continuous improvement within the team. 6. **Market Intelligence:** - Conduct market research and analysis to identify emerging trends, consumer preferences, and competitive threats. - Provide actionable insights to inform strategic decision-making. 7. **Regulatory Compliance:** - Ensure all trade marketing activities comply with legal and regulatory requirements. - Stay updated on industry regulations and best practices to mitigate risks. Requirements: - Bachelor’s degree in Business Administration, Marketing, Economics, or a related field. A Master’s degree is an added advantage. - Minimum of 10 years of progressive experience in revenue growth, trade marketing, or commercial leadership roles, with at least 5 years in a managerial position. - Proven track record of driving revenue growth and trade marketing success in the FMCG (Fast-Moving Consumer Goods) industry. - Strong analytical skills with the ability to interpret market data and translate insights into actionable strategies. - Excellent leadership and team management skills, with a passion for developing high-performing teams. - Exceptional communication and interpersonal skills, with the ability to influence and collaborate across functions. - Proficiency in using data analytics tools and CRM systems. - Deep understanding of the Ugandan market and consumer behavior. - Ability to thrive in a fast-paced, dynamic environment. - Strong problem-solving and decision-making abilities. Key Competencies: - Strategic Thinking - Commercial Acumen - Leadership - Analytical Skills - Communication - Collaboration - Innovation - Results Orientation

Bachelor’s degree in Business Administration, Marketing, Economics, or a related field. A Master’s degree is an added advantage. Minimum of 10 years of progressive experience in revenue growth, trade marketing, or commercial leadership roles, with at least 5 years in a managerial position. Proven track record of driving revenue growth and trade marketing success in the FMCG (Fast-Moving Consumer Goods) industry. Strong analytical skills with the ability to interpret market data and translate insights into actionable strategies. Excellent leadership and team management skills, with a passion for developing high-performing teams. Exceptional communication and interpersonal skills, with the ability to influence and collaborate across functions. Proficiency in using data analytics tools and CRM systems. Deep understanding of the Ugandan market and consumer behavior. Ability to thrive in a fast-paced, dynamic environment. Strong problem-solving and decision-making abilities.