Marketing Officer

Main Duties and Responsibilities: - To develop and implement marketing, branding, and communication strategies that promote the visibility and reputation of INES-Ruhengeri. - To coordinate student recruitment campaigns, exhibitions, education fairs, outreach programs, and other promotional activities. - To manage the University's website and official social media platforms by creating and disseminating relevant content. - To design and produce promotional materials, including brochures, newsletters, posters, banners, and other marketing publications. - To conduct market research and analyze trends to support marketing strategies and institutional growth. - To establish and maintain collaborative relationships with schools, partners, alumni, media houses, and other stakeholders. - To prepare periodic marketing, communication, and branding performance reports for Management. - To perform any other duties assigned by the University Management.

Minimum Job Requirements: - Master's Degree in Marketing, Marketing Management, Strategic Marketing, or Digital Marketing from a recognized institution. - Equivalence of the degree certificate in case the degree was obtained abroad (outside of Rwanda). - At least two (2) years of proven professional experience in marketing, branding, digital marketing, institutional marketing, or a related field. - Demonstrated ability to develop and implement marketing strategies and promotional campaigns. - Demonstrated knowledge of digital marketing, social media management, website content management, and institutional branding. - Ability to conduct market research, analyse market trends, and prepare marketing performance reports. - Ability to organize exhibitions, education fairs, outreach programmes, promotional events, and student recruitment campaigns. - Excellent communication, presentation, negotiation, and interpersonal skills. - Proficiency in Microsoft Office applications and digital marketing tools. - Strong organizational, analytical, and problem-solving skills with the ability to work independently and as part of a team. - Availability for direct appointment as full-time administrative staff.