Brand Manager

18 Jun 2026 Brand Manager at Romel General Trading Plc

• Develop and implement the annual brand strategy. • Define and continuously refine ROMEL’s brand positioning. • Establish clear brand architecture for all ROMEL product categories. • Develop long-term brand growth plans. • Manage brand identity and consistency across all platforms. • Ensure alignment between marketing activities and business objectives. • Monitor brand health and market perception. • Lead brand transformation and repositioning initiatives when required. • Bachelor’s Degree in Marketing, Communications, Business Administration, Public Relations, or related field. • 5–8 years of progressive marketing experience. • Minimum 3 years in a Brand Manager or Senior Marketing role. • Experience managing ATL campaigns, PR, and corporate events. • Experience working with advertising and media agencies. • Experience in Electrical Equipment, Construction Materials, FMCG, Consumer Durables, or Industrial Products is highly preferred. • Brand Strategy Development