Marketing research analyst at Ovid Real Estate

No detailed description provided.

• Conducts comprehensive market research on real estate trends, housing demand, pricing structures, and buyer preferences. • Collects and analyzes data related to competitor activities, project positioning, and promotional strategies. • Develops market intelligence reports to support strategic planning and executive decision-making. • Supports feasibility studies for new projects by conducting demand analysis and market validation. • Performs price sensitivity analysis and provides data-backed pricing recommendations. • Analyzes lead data, conversion trends, and customer segments to identify high-performing buyer profiles. • Monitors marketing campaign performance including Cost per Lead (CPL), conversion rates, and ROI. • Prepares monthly and quarterly research and performance reports for management review. • Maintains research databases and dashboards for continuous tracking of market and campaign metrics. • Collaborates with marketing, sales, and finance teams to align research findings with business objectives. • Identifies market gaps, growth opportunities, and potential risks affecting real estate demand. • Conducts customer satisfaction surveys and analyzes feedback to improve positioning and messaging. • Presents research findings and recommendations to internal stakeholders. • Ensures accuracy, reliability, and confidentiality of all research data and reports. • Bachelor’s degree in Marketing, Economics, Statistics, Business Administration, or a related field.