Digital Marketing Specialist

Digital Marketing Specialist Job details Organization: flySunBird Company: Premier Air Limited, trading as flySunBird Position: Digital Marketing Specialist Job Summary: We are seeking a highly motivated and creative Digital Marketing Specialist to join our dynamic team at flySunBird. The ideal candidate will be responsible for developing, implementing, and managing our digital marketing campaigns to drive brand awareness, customer engagement, and revenue growth. You will work closely with cross-functional teams to ensure our digital presence is optimized and aligned with our business objectives. Key Responsibilities: 1. Develop and execute digital marketing strategies across various channels including social media, email, SEO, and paid advertising. 2. Plan, create, and manage content for digital platforms including website, blogs, and social media channels. 3. Monitor and analyze campaign performance using analytics tools (e.g., Google Analytics, Meta Ads Manager) and provide insights and recommendations for optimization. 4. Manage and optimize paid advertising campaigns (e.g., Google Ads, Meta Ads, LinkedIn Ads) to maximize ROI and achieve KPIs. 5. Collaborate with the design and content teams to ensure brand consistency across all digital touchpoints. 6. Conduct market research to identify trends, opportunities, and competitor activities to inform marketing strategies. 7. Manage and grow the company’s social media presence, including content creation, community management, and engagement strategies. 8. Develop and implement email marketing campaigns to nurture leads and retain customers. 9. Stay updated with the latest digital marketing trends, tools, and best practices. 10. Track and report on key performance metrics to senior management. 11. Manage the company’s website, ensuring it is up-to-date, user-friendly, and optimized for conversions. 12. Collaborate with the sales team to align marketing efforts with sales goals. Requirements: - Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. - Proven work experience as a Digital Marketing Specialist or similar role. - Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing. - Proficiency in analytics tools such as Google Analytics, Meta Ads Manager, and other marketing platforms. - Experience with paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads) and a track record of achieving measurable results. - Excellent written and verbal communication skills. - Strong project management and organizational skills. - Ability to work in a fast-paced environment and manage multiple projects simultaneously. - Creative thinking and problem-solving skills. - Experience with CRM tools (e.g., HubSpot, Salesforce) is a plus. - Knowledge of HTML, CSS, and basic web design principles is an advantage. Key Competencies: - Analytical mindset with a data-driven approach. - Strong attention to detail and ability to multitask. - Ability to work independently and as part of a team. - Passion for digital marketing and staying ahead of industry trends.

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. Proven work experience as a Digital Marketing Specialist or similar role. Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing. Proficiency in analytics tools such as Google Analytics, Meta Ads Manager, and other marketing platforms. Experience with paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads) and a track record of achieving measurable results. Excellent written and verbal communication skills. Strong project management and organizational skills. Ability to work in a fast-paced environment and manage multiple projects simultaneously. Creative thinking and problem-solving skills. Experience with CRM tools (e.g., HubSpot, Salesforce) is a plus. Knowledge of HTML, CSS, and basic web design principles is an advantage.