Sales & Marketing Manager

Lead and manage sales strategies and marketing initiatives for East Africa's leading steel manufacturer. Duties, Roles and Responsibilities Develop and implement sales strategies to achieve company sales targets and profitability goals. Lead and supervise the sales team to ensure achievement of individual and departmental KPIs. Identify and develop new business opportunities, markets, and customer segments. Manage and expand dealer, distributor, and corporate customer networks. Monitor sales performance and prepare regular sales forecasts and reports. Ensure excellent customer service and effective after-sales support. Develop and implement marketing plans and promotional strategies for products and services. Coordinate advertising campaigns, digital marketing, brand promotions, and trade exhibitions. Strengthen company brand visibility and market positioning. Conduct market research and competitor analysis to identify emerging trends and opportunities. Oversee development of marketing materials, social media content, and product communication. Monitor marketing campaign performance and ensure effective return on investment (ROI). Support product launches and introduction of new products into the market. Develop pricing strategies and sales promotions to increase market competitiveness. Recruit, train, mentor, and evaluate sales and marketing staff. Promote teamwork, accountability, and a customer-focused culture.

Bachelor’s degree in Business Administration, Marketing, Sales, or a related field; Minimum of 7 years of progressive experience in sales and marketing management, preferably in the manufacturing or industrial sector; Strong leadership and team management skills with a proven track record of achieving sales targets; Excellent negotiation, communication, and interpersonal skills; Experience in developing and implementing strategic sales and marketing plans; Proficiency in market research, competitor analysis, and digital marketing tools; Ability to analyze sales data, prepare reports, and make data-driven decisions; Experience in managing dealer and distributor networks; Knowledge of pricing strategies and promotional activities; Familiarity with CRM software and sales automation tools; Strong problem-solving and decision-making abilities; Ability to work under pressure and meet tight deadlines.