Social Media Manager

12 Jun 2026 Social Media Manager at Betway Africa

• Lead the development and continuous refinement of Jackpot City Zambia social media strategy across Facebook, X (Twitter), Instagram, TikTok, YouTube and emerging platforms • Own the always-on content calendar — planned, seasonal and reactive — ensuring it is populated, briefed and delivered against commercial and brand objectives • Define the platform-by-platform approach: formats, frequency, tone and audience targeting tailored to each channel • Balance a proactive-to-reactive content split (50/50) to ensure the brand is both planned and spontaneous • Champion a ‘social-first’ mindset internally — educating stakeholders on the role social plays in the marketing mix • Brief, oversee and quality-control all social content — from campaign assets to real-time reactive posts • Work with creators, agency partners and production teams to produce platform-native content: short-form video, graphics, carousels, stories, UGC and live coverage • Ensure all content is legally compliant with Zambia responsible gambling regulations and Jackpot City’s brand guidelines • Oversee the community management function — setting standards, tone-of-voice guidelines and escalation protocols • Build genuine relationships with the Jackpot City Zambia community: players, influencers and media • Monitor sentiment, identify trending conversations and feed real-time insights back to the content and brand teams • Manage crises, complaints and sensitive topics with confidence and in line with brand policy • Identify UGC opportunities and encourage authentic player participation • Develop social-first briefing plans for each brand activation— not repurposed ATL, but content built for the feed. • Own real-time matchday and event-day social execution, including live blogs and second-screen content.