Digital Marketing Officer

14 Apr 2023 Digital Marketing Officer at Cambridge Academy Ethiopia

• Develop and execute digital marketing strategies to promote the school’s programs, events, and initiatives • Manage and maintain the school’s website, ensuring it is up-to-date, user-friendly, and optimized for search engines • Create and manage social media accounts for the school and produce regular content across all social media channels • Create and manage email marketing campaigns, ensuring that they are well-designed, effective, and GDPR compliant • Monitor and analyze the school’s digital marketing performance using analytics tools such as Google Analytics, social media analytics, and email marketing analytics • Collaborate with the school’s marketing and admissions team to develop and implement integrated marketing campaigns across all channels • Work with external agencies and vendors to produce high-quality digital marketing collateral, such as videos, animations, and graphics • Keep up-to-date with the latest trends and developments in digital marketing and make recommendations to improve the school’s digital marketing efforts • Bachelor’s degree in marketing, communications, or a related field • Minimum of 2-3 years of experience in digital marketing, social media management, content creation, and analytics • Excellent verbal and written communication skills in English • Strong attention to detail and project management skills • Knowledge of digital marketing tools such as Google Analytics, social media management tools, and email marketing platforms • Ability to work collaboratively with internal and external stakeholders • Ability to work independently and manage multiple projects simultaneously