Sales Manager

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• Develop and implement sales strategies and plans aligned with the organisation’s business objectives. • Identify and pursue new business opportunities across target sectors. • Develop and maintain a strong sales pipeline and ensure consistent conversion of prospects into clients. • Identify potential clients and build relationships with decision-makers. • Manage and grow existing client accounts to maximise retention and revenue opportunities. • Conduct client visits, presentations, product/service demonstrations and business meetings. • Prepare and coordinate quotations, proposals and commercial submissions. • Monitor tender and bidding opportunities and coordinate with relevant internal teams to ensure timely submissions. • Lead negotiations with prospective and existing clients within approved commercial parameters. • Develop strategic relationships with organisations, institutions and other potential business partners. • Monitor market trends, competitor activity and customer needs and provide recommendations to management. • Set sales targets for the sales team and monitor performance against agreed KPIs. • Coach, supervise and support sales team members to improve performance. • Prepare regular sales reports, forecasts and pipeline updates for management. • Ensure accurate maintenance of customer and sales records.