Assistant Marketing Director

This role is a critical leadership position within the marketing department, reporting directly to the Marketing Director. The Assistant Marketing Director will play a pivotal role in developing, implementing, and overseeing comprehensive marketing strategies to enhance brand visibility, drive sales, and expand market share for Daniel Perfumes Uganda. Key responsibilities include leading marketing campaigns, managing digital and traditional advertising initiatives, coordinating with the sales team to align marketing efforts with business goals, and analyzing market trends to identify new opportunities. The role also involves supervising a team of marketing professionals, ensuring brand consistency across all channels, and collaborating with external agencies for creative and media planning. The ideal candidate will have a strong background in marketing management, strategic planning, and team leadership, with a proven track record of delivering measurable results in the fragrance or luxury goods industry.

Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree or professional certification (e.g., CIM, CAM) is an advantage; Minimum of 5 years of progressive experience in marketing, with at least 2 years in a leadership or managerial role; Proven experience in developing and executing marketing strategies; Strong analytical skills with proficiency in marketing analytics tools (e.g., Google Analytics, CRM software); Excellent communication and team leadership skills; Proficiency in digital marketing, including social media, SEO, and email marketing; Experience in the fragrance, luxury goods, or FMCG sector is highly desirable; Strong project management and organizational abilities.