Brand Strategist

Lumas Creative Core is a dynamic and innovative creative agency based in Uganda, specializing in brand strategy, design, and digital marketing. We are seeking a passionate and experienced Brand Strategist to join our team and help shape the future of our clients' brands. The ideal candidate will be a strategic thinker with a deep understanding of brand positioning, market research, and consumer insights. This role requires a creative mind, strong analytical skills, and the ability to translate complex ideas into compelling brand narratives. Key Responsibilities: - Develop and implement comprehensive brand strategies that align with client business objectives and market trends. - Conduct in-depth market research and competitive analysis to identify opportunities and threats. - Define brand positioning, messaging, and value propositions to ensure consistency across all touchpoints. - Collaborate with cross-functional teams, including designers, copywriters, and digital marketers, to execute brand campaigns. - Lead brand audits and provide actionable insights to improve brand health and equity. - Monitor and analyze brand performance metrics, including brand awareness, perception, and market share. - Stay abreast of industry trends, emerging technologies, and best practices in brand strategy. - Work closely with clients to understand their business goals and translate them into actionable brand strategies. - Develop and maintain brand guidelines to ensure consistency in visual identity, tone of voice, and messaging. - Present strategic recommendations and reports to clients and internal stakeholders. Requirements: - Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. A Master’s degree in Brand Strategy or a related discipline is a plus. - Minimum of 3 years of experience in brand strategy, marketing, or a related field, with a proven track record of developing and executing successful brand strategies. - Strong understanding of brand management principles, including brand positioning, identity, and equity. - Experience conducting market research, competitive analysis, and consumer insights. - Excellent analytical and problem-solving skills, with the ability to interpret data and make strategic recommendations. - Exceptional communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively. - Proficiency in using market research tools and software (e.g., Google Analytics, Brandwatch, SEMrush). - Strong project management skills, with the ability to manage multiple projects and deadlines. - Creative mindset with a passion for storytelling and brand building. - Ability to work independently and collaboratively in a fast-paced, dynamic environment. - Familiarity with digital marketing, social media, and content strategy is a plus.

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. A Master’s degree in Brand Strategy or a related discipline is a plus. Minimum of 3 years of experience in brand strategy, marketing, or a related field, with a proven track record of developing and executing successful brand strategies. Strong understanding of brand management principles, including brand positioning, identity, and equity. Experience conducting market research, competitive analysis, and consumer insights. Excellent analytical and problem-solving skills, with the ability to interpret data and make strategic recommendations. Exceptional communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively. Proficiency in using market research tools and software (e.g., Google Analytics, Brandwatch, SEMrush). Strong project management skills, with the ability to manage multiple projects and deadlines. Creative mindset with a passion for storytelling and brand building. Ability to work independently and collaboratively in a fast-paced, dynamic environment. Familiarity with digital marketing, social media, and content strategy is a plus.